As the leader in artificial intelligence, DeepMind changed its strategy from wild tech company to responsible & diverse organisation with a core mission to solve the world’s largest problems. This brand refresh was aimed at reflecting this new position and change the perceptions of AI.
Agency: MultiAdaptor
Role: Creative Director
Scope: Positioning, Logo and Identity assets development, key applications design from print to video to social presence.
Development and finalisation of core identity elements
Stationery design
Social media posts styling
Twitter styling
Youtube channel branding and thumbnail styling
Project templates design
Internal communications design
